Remember the logo of Visit Malaysia 2020 that was launched by the then Tourism and Culture Minister Nazri Aziz at the Asean Tourism Forum (ATF) 2018 last year (26 January 2018) in Chiang Mai, Thailand?
It featured an orangutan hanging out with a proboscis monkey, both with their cool sunglasses on. Aside from that, there was the tagline ‘Travel, Enjoy, Respect’ below a turtle swimming on a beach, who also had a pair of sunglasses on.
The logo immediately caused an uproar among Malaysian netizens, who felt that the design was not up to standard. Although there were some really funny and creative comments on social media, the general consensus went along the lines of “embarrassing” and “unprofessional”. To be fair, the logo was created by in-house staff, who probably didn’t have the means and experience to produce something that is up to mark.
Competition for the New Logo of Visit Malaysia 2020
After the logo was met with much derision and endless mocking from the public, Malaysia’s Tourism, Arts and Culture Ministry hinted that it will look into altering the design. A competition to create a new logo for Visit Malaysia 2020 was announced earlier this year by Mohamaddin Ketapi, the current Minister of Tourism, Arts and Culture. The Visit Malaysia 2020 logo design competition began on March 11 and ended on March 24.
The Launch of the New Logo of Visit Malaysia 2020
YAB Tun Dr. Mahathir Mohamad, Prime Minister of Malaysia, officially launched the new logo of Visit Malaysia 2020 today at Kuala Lumpur International Airport.
The winning entry by graphic designer Alfred Phua Hong Fook was chosen from hundreds of submissions from all over Malaysia. The Prime Minister called upon all Malaysians to embrace the Visit Malaysia 2020 as a national mission to ensure its success.
The launch of the new logo was followed by the unveiling of the Visit Malaysia 2020 livery on four Malaysia-based airlines namely Malaysia Airlines, AirAsia, Firefly and Malindo Air at the Bunga Raya Complex.
To ensure that the campaign does take off, Tourism Malaysia has partnered with several private sector corporations such as Sharp (M) Electronics Sdn Bhd, Malaysia Airports Holdings Berhad, as well as the four mentioned airlines.
Design Elements Found in the New Logo of Visit Malaysia 2020
Let’s dissect the design elements found in the new logo, shall we? It was said that the criteria for the logo design should represent the Malaysian culture that features towards a New Malaysia that integrates with the Malaysia Truly Asia logo. Let’s see how the winning design fares!
A prominent design element in the new logo by the 23-year-old Alfred Phua Hong Fook is the rhinoceros hornbill, which represents the unique fauna and eco-adventures Malaysia has. The top right of the logo is adorned with a hibiscus, the national flower of Malaysia. The flower is known as ‘bunga raya’ or ‘flower of celebration’ in Bahasa Malaysia, the national language of Malaysia. The flower represents the celebration of Malaysia’s cultural diversity in Malaysia. The wild fern (paku pakis in Bahasa Malaysia) below the hibiscus, on the other hand, illustrates the unique flavours of Malaysia.
The Melaka-born designer chose the main colours of blue, red and yellow colours to use in the logo, of course, to represent the colours of Malaysia’s national flag, the Jalur Gemilang (Stripes of Glory).
We think the new logo is an improvement of the old one. But, what about you? What do YOU think of the new Visit Malaysia 2020 logo?
Whatever opinion you have on the logo, be ready to see it everywhere you go: the billboards, tour buses, trains, and of course, on the livery of the four Malaysia-based airlines!
EXPERIENCE MALAYSIA: AirAsia offers the lowest fares to 18 destinations around Malaysia. Book your seats, accommodation, holiday packages and activities now at airasia.com
FEATURED IMAGE: Tourism Malaysia