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Tun Dr M Launched Visit Malaysia 2020’s New Logo, Livery Design on 4 Airlines

Remember the logo of Visit Malaysia 2020 that was launched by the then Tourism and Culture Minister Nazri Aziz at the Asean Tourism Forum (ATF) 2018 last year (26 January 2018) in Chiang Mai, Thailand?

It featured an orangutan hanging out with a proboscis monkey, both with their cool sunglasses on. Aside from that, there was the tagline ‘Travel, Enjoy, Respect’ below a turtle swimming on a beach, who also had a pair of sunglasses on.

Image: thestar.com.my

The logo immediately caused an uproar among Malaysian netizens, who felt that the design was not up to standard. Although there were some really funny and creative comments on social media, the general consensus went along the lines of “embarrassing” and “unprofessional”. To be fair, the logo was created by in-house staff, who probably didn’t have the means and experience to produce something that is up to mark.

Competition for the New Logo of Visit Malaysia 2020

After the logo was met with much derision and endless mocking from the public, Malaysia’s Tourism, Arts and Culture Ministry hinted that it will look into altering the design. A competition to create a new logo for Visit Malaysia 2020 was announced earlier this year by Mohamaddin Ketapi, the current Minister of Tourism, Arts and Culture. The Visit Malaysia 2020 logo design competition began on March 11 and ended on March 24.

The Launch of the New Logo of Visit Malaysia 2020

YAB Tun Dr. Mahathir Mohamad, Prime Minister of Malaysia, officially launched the new logo of Visit Malaysia 2020 today at Kuala Lumpur International Airport.


YAB Tun Dr. Mahathir Mohamad, Prime Minister of Malaysia, launches the new logo of Visit Malaysia 2020 as YB Datuk Mohamaddin Ketapi, Minister of Tourism, Art and Culture, looks on. Image: AirAsia/Ariff Shah Sopian

The winning entry by graphic designer Alfred Phua Hong Fook was chosen from hundreds of submissions from all over Malaysia. The Prime Minister called upon all Malaysians to embrace the Visit Malaysia 2020 as a national mission to ensure its success.


YAB Tun Dr. Mahathir Mohamad, Prime Minister of Malaysia, poses with representatives from AirAsia, Malaysia Airlines, Firefly, Malindo Air, Sharp (M) Electronics Sdn Bhd, and Malaysia Airports Holdings Berhad at the event to launch the new Visit Malaysia 2020 logo. Image: AirAsia/Ariff Shah Sopian

The launch of the new logo was followed by the unveiling of the Visit Malaysia 2020 livery on four Malaysia-based airlines namely Malaysia Airlines, AirAsia, Firefly and Malindo Air at the Bunga Raya Complex.

YAB Tun Dr. Mahathir Mohamad, Prime Minister of Malaysia, witnesses the unveiling of the Visit Malaysia 2020 aircraft livery on four airlines: AirAsia, Malaysia Airlines, Firefly, and Malindo Air. Image: AirAsia/Ariff Shah Sopian

To ensure that the campaign does take off, Tourism Malaysia has partnered with several private sector corporations such as Sharp (M) Electronics Sdn Bhd, Malaysia Airports Holdings Berhad, as well as the four mentioned airlines.

AirAsia Group co-founder and executive chairman Datuk Kamarudin Meranun, AirAsia chief executive officer Riad Asmat, AirAsia X CEO Benyamin Ismail, and AirAsia staff pose with the new Visit Malaysia 2020 logo livery on an AirAsia aircraft. Image: AirAsia/Ariff Shah Sopian

Design Elements Found in the New Logo of Visit Malaysia 2020

Let’s dissect the design elements found in the new logo, shall we? It was said that the criteria for the logo design should represent the Malaysian culture that features towards a New Malaysia that integrates with the Malaysia Truly Asia logo. Let’s see how the winning design fares!

A prominent design element in the new logo by the 23-year-old Alfred Phua Hong Fook is the rhinoceros hornbill, which represents the unique fauna and eco-adventures Malaysia has. The top right of the logo is adorned with a hibiscus, the national flower of Malaysia. The flower is known as ‘bunga raya’ or ‘flower of celebration’ in Bahasa Malaysia, the national language of Malaysia. The flower represents the celebration of Malaysia’s cultural diversity in Malaysia.  The wild fern (paku pakis in Bahasa Malaysia) below the hibiscus, on the other hand, illustrates the unique flavours of Malaysia.

The Melaka-born designer chose the main colours of blue, red and yellow colours to use in the logo, of course, to represent the colours of Malaysia’s national flag, the Jalur Gemilang (Stripes of Glory).


Visit Malaysia 2020 aircraft livery on four airlines: AirAsia, Malaysia Airlines, Firefly, and Malindo Air. Image: AirAsia/Ariff Shah Sopian

We think the new logo is an improvement of the old one. But, what about you? What do YOU think of the new Visit Malaysia 2020 logo?

Whatever opinion you have on the logo, be ready to see it everywhere you go: the billboards, tour buses, trains, and of course, on the livery of the four Malaysia-based airlines!

EXPERIENCE MALAYSIA: AirAsia offers the lowest fares to 18 destinations around Malaysia. Book your seats, accommodation, holiday packages and activities now at airasia.com

FEATURED IMAGE: Tourism Malaysia

What do you think?

Written by Ari Vanuaranu

Albeit claiming to be a vegetarian, this self-professed culture vulture says that he’s willing to make an exception every time he is in an exotic place, as trying the local food is essential to widening a traveller’s horizon. But then each and every single place in the world outside of his hometown in Indonesia’s South Borneo counts as an ‘exotic place’...

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